Jaden Smith Launches Boxed Water Partnership w/ Target

Jaden Smith Launches Boxed Water Partnership With Target

Rapper/actor Jaden Smith is an “icon living” for more than the reasons you think. Aside from being Black Hollywood royalty, he is a platinum-plaque holding rapper and an avid environmentalist! He owns his own brand of 100% eco-friendly water called JUST Water. This wattle is your ordinary bottled water. It is contained in recyclable boxes. Jaden recently celebrated his new partnership to carry JUST Water in Target stores. He posted this hilarious AniMoji video from a New York location to Instagram:

“@c.syresmith @just We Back @target”

View this post on Instagram

@just We Back @target

A post shared by Jaden Smith (@c.syresmith) on

The new acclaimed King of Instagram – Jaden’s father, actor Will Smith, also posted footage from the the Target launch. His caption reads:

“@willsmith HUGE week for @JUST Water…we just got added to select @target stores!! If ur near the Tribeca store, @c.syresmith and I left some gifts today”

Earlier this year, Will Smith revealed how the brand came about with the Associated Press. He said:

“This was a company born out of a child’s love for the ocean.”

He continued:

“We did not want this to be a celebrity brand.”

JUST Water is now available for purchase at select Target stores, and at www.shopjustwater.com. A 24-pack will set you back roughly $40. Will you be trying JUST Water?

Written by Miata Shanay

Authored by: Miata Shanay