Kim Kardashian Announces Pop-Up Yeezy Boost Stands For Kanye West & Adidas Partnership, Proceeds Go To Mental Health Organization

Kim Kardashian Announces Pop-Up Yeezy Stands For Kanye West & Adidas Partnership

Kanye West is using his partnership with Adidas to help those with mental health needs.

His wife, Kim Kardashian, revealed via Twitter that West and Adidas would have multiple pop-up lemonade stands around the nation Friday. Consumers had the chance to purchase Boosts that have yet to be released.

“Today Kanye and Adidas partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 ‘Geode’. In the continued spirit of bringing people & families together, the brand has selected unexpected locations for the stands to connect w communities throughout the country.”

The locations for the stands were Indianapolis, IN, Missouri, TX, Waterloo, IA, Minneapolis, MN, Alton, IL, West Chester, OH, Belle Fourche, SD, Cedar Rapids, IA. Kardashian added,

“All proceeds via the stands will be donated to the National Alliance on Mental Illinois (NAMI nami.org) the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.”

Check out some of the photos from the pop-ups below.

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