Kim Kardashian Changes Shapewear Line From Kimono To SKIMS

Kim Kardashian, SKIMS

Kim Kardashian Changes Shapewear Line From Kimono To SKIMS

Kim Kardashian has officially renamed her shapewear line. After receiving lots of backlash and being accused of appropriating Japanese culture with the name, Kimono, Kardashian announced the new name of her latest brand.

She wrote,

“My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.”

Kardashian was met with lots of criticism when she first trademarked Kimono in June. She also announced the name on social media.

She later apologized in a statement.

“Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment. I understand and have deep respect for the significance of the kimono in Japanese culture.”

She then revealed her plans to change the name altogether.

What do you think about the new name? Tell us in the comments!