Tory Lanez Teams Up With New Streaming Service To Exclusively Release Upcoming NFT Album

August 4, 2021 by Twila-Amoure McDaniel in Music with 0 Comments

Tory Lanez

Tory Lanez Teams Up With New Streaming Service To Exclusively Release Upcoming NFT Album

Tory Lanez is exclusively releasing his newest album via a limited-edition E-NFT.

Tory Lanez, born Daystar Peterson, has teamed up with upcoming streaming service Emmersive Entertainment to exclusively release 1 million copies of his latest album, WHEN IT’S DARK, via E-NFT.com. Pre-sale for Tory Lanez’s first NFT album starts today, August 4th, at 5:00 p.m. for an industry disruptive $1. In addition to 7 songs, the project will also include a 7 art piece collection. WHEN IT’S DARK officially drops on August 10th. Emmersive Entertainment has a countdown for the NFT album pre-sale launch on their website.

Tory’s new album and the E-NFT platform will also be featured on the Lomotif app, which is said to be a competitor of TikTok. Tory released a statement on his NFT music business venture and said,

“First and foremost, I put blood, sweat and tears into creating my music, because delivering the highest quality of music is paramount for me. I couldn’t be more excited to have a platform from Emmersive Entertainment that allows my fans and collectors alike to not only hear my music, but become entrepreneurs as well if they choose to, by having the ability to resell and set their own price on the open market. This allows for a completely different kind of fan engagement, which is the next iteration of the music industry, an absolute paradigm shift. I’m proud to be in partnership with a team that fully supports my vision.”

Tory Lanez

The 29-year-old rapper also shared the news on his upcoming digital project to his Instagram page. In his caption he let his fans know that the project is almost ready.