Kanye’s Gap & Balenciaga Deal Estimated To Bring In Close To $1 Billion In Sales By Next Year

January 17, 2022 by Twila-Amoure in Music with 0 Comments

Kanye West’s Gap & Balenciaga Deal Estimated To Bring In Close To $1 Billion In Sales By Next Year

Kanye West definitely knows how to secure the bag!

As previously reported, news broke earlier this month that Balenciaga’s creative director Demna Gvasalia joined Kanye West (aka Ye) for his Gap collaboration for a 2022 global launch called “Yeezy Gap Engineered by Balenciaga.” Kanye West, 44, and his apparel company Yeezy first teamed up with Gap in 2020 and signed a 10-year partnership deal with the retail company, which launched “Yeezy Gap.”

According to reports, Gap initially planned on their collaboration with Yeezy hitting $1 billion in sales by 2025. However, it looks like that goal will be achieved a lot sooner. New reports claim that the “Yeezy Gap Engineered by Balenciaga” team-up could bring in close to a billion dollars in sales by next year, 2023.

To date, “Yeezy Gap” has released a hoodie and unique bubble coat for fashion fans to purchase.

Even though Yeezy’s collaboration line with Gap is currently small and the brands have yet to release something with their new partner, Balenciaga, Gap is still on the financial up. Reportedly the company’s CEO revealed that the Yeezy hoodie brought in the most online sales in one day from a single item in Gap’s history.