Rihanna Reportedly Launching New Swimwear Collection

Rihanna Reportedly Launching New Swimwear Collection


It looks like Rihanna may be expanding her brand. 

 According to trademark attorney Clarissa Harvey, Rihanna may be dropping a swimwear collection in the near future!

On February 23rd, Roraj Trade, LLC filed a new 1(b) intent-to-use trademark application for “RIRI” in class 009 and 025 to be used in connection with sunglasses & swimwear.

The motion describes the swimwear line as a brand that includes swimwear, coats, neckwear, belts, and shoes.

A swimwear line seems on par with Rihanna’s brand as the international pop star has been dominating the lingerie scene with her Savage Fenty line.

The news of a possible swimwear collection comes after RiRi allegedly filed to trademark “Fenty Kids.” Although she reportedly doesn’t plan to launch the business anytime soon, the trademark protects the name from use by other companies. The motion describes the children’s clothing brand as a line that includes “infant wear, swimwear, hats, underwear, footwear, leggings, socks.” In addition, baby bibs, booties, caps, and cloth diapers will also be for sale.

Rihanna’s swimwear brand will be the latest addition to her business enterprise, Fenty. The singer is dominating the cosmetic industry with her makeup line, Fenty Beauty. She also has her skincare line, Fenty Skin, under her belt as well as her lingerie line Savage Fenty.

Savage X Fenty was founded by Barbadian pop sensation Rihanna in 2018. Since its launch, the brand has gained a large following. Most supporters and consumers admire the fact that the company is all-inclusive. Unlike several traditional brands, Savage X Fenty retails sizes from XS to 4XL.

What are your thoughts on Rihanna possibly launching a swimwear line? Let us know in the comments below!

Authored by: Monique Nicole