Beyoncé Wins Legal Battle To Trademark Daughter Blue Ivy’s Name After 12-Year Fight

Beyoncé Wins Legal Battle To Trademark Daughter Blue Ivy’s Name After 12-Year Fight

Beyoncé has officially won the legal battle to trademark her daughter Blue Ivy’s name!

Reports confirm that the songstress has been granted the legal right to protect and profit from the trademark, following a dispute with a wedding planner and then a Wisconsin boutique.

Beyoncé first filed for the trademark in 2012, shortly after Blue Ivy was born, but faced opposition from wedding planner Veronica Morales, who ran a business called “Blue Ivy Events.”

 

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In 2020, a tribunal took place and the USPTO rejected Morales’ complaints and ruled the two names were not similar enough.

Despite this win, it’s reported that the application was abandoned as Beyoncé’s legal team didn’t follow up on the trademark process. Fast forward to November 2023, and the Carter family tried again but, unfortunately, hit another wall because a Wisconsin boutique owned the Blue Ivy logo.

The examiner argued that Blue Ivy Carter’s name was too “confusingly similar” to the store. However, the boutique never refuted the application, ultimately helping Beyoncé secure the trademark.

Blue Ivy, now 12, is one of the most famous children in the world, with numerous accolades, including being named the “New Princess of Pop” by Rolling Stone and starring in Disney’s new live-action Mufasa movie.

The trademark was officially published in The Trademark Official Gazette on December 31, 2024, with the opportunity for others to oppose it by January 30, 2025. This victory gives Beyoncé and her hubby Jay-Z the legal rights to protect their daughter’s name from being used commercially by others, which Jay-Z expressed concern over back in 2013.

Congratulations to the Carter family!

What are your thoughts? Leave them in the comments below!

[VIA]