Drake Seemingly Bypasses UMG w/ Direct-To-Consumer Release For New Collab Album w/ PartyNextDoor

Drake Seemingly Bypasses UMG w/ Direct-To-Consumer Release For New Collab Album w/ PartyNextDoor

Drake is making waves by seemingly bypassing Universal Music Group (UMG) with his new collaboration alongside PartyNextDoor.

Loren Lorosa pointed out that the rapper is doing pre-sales directly from his website. The reporter also mentioned that Drizzy may not be able to release music amid his current UMG battle.

 

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If Drake is truly pushing the album outside of UMG, that could suggest that the artist is frustrated with the restrictions UMG has placed on his releases, leading him to go straight to the consumer.

What do you think Drake is planning?