Kendrick Lamar Officially Named A Chanel Ambassador, Will Star In Eyewear Campaign

Kendrick Lamar Officially Named A Chanel Ambassador, Will Star In Eyewear Campaign

Kendrick Lamar, fresh off launching the Grand National Tour with SZA, has been named a Chanel brand ambassador.

He’ll star in a new eyewear campaign shot by Karim Sadli, celebrating the label’s “timeless legacy.” Fans will recall Kendrick Lamar’s past Chanel work in “The Button” short film.

He’s recently appeared in a Gatorade ad too, praising hydration’s power to “compete against anything, even gravity.” Kendrick Lamar’s Chanel ties run deep—he’s sported custom Eliantte tooth caps featuring the double-C logo.

Y’all ready to see Kendrick in his ambassador era?