Influencer Jackie Asamoah Blasts Target For Lowball Collab Offer & Pulling Back DEI Initiatives [VIDEO]

Influencer Jackie Asamoah Blasts Target For Lowball Collab Offer & Pulling Back DEI Initiatives [VIDEO]

Jackie Asamoah, formerly known as Jackie Aina, is sharing her side after turning down a major brand deal with Target.
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In a recent video, the beauty and lifestyle influencer said the brand approached her with one of the biggest collaborations of her career. However, the offer didn’t reflect the scale of the project and was “well below rate,” so she chose to walk away.

 

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She also pointed out issues many had with Target scaling back its diversity, equity, and inclusion programs, noting that the retailer turned its back on marginalized groups to “appease a very specific crowd.”

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Jackie’s video has sparked conversation about what a meaningful partnership and representation should actually look like.

Did she do the right thing by calling them out?