Uber Launches ‘Women Preferences’ Feature In The U.S. To Help Women Riders Match w/ Women Drivers

Uber Launches ‘Women Preferences’ Feature In The U.S. To Help Women Riders Match w/ Women Drivers

Uber is giving women more options when it comes to who picks them up.

The company just announced the launch of a new “Women Preferences” feature, which lets women riders request women drivers. The update will roll out in Los Angeles, San Francisco, and Detroit in the coming weeks as part of a pilot program.

 

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Camiel Irving, Uber’s VP of operations for the U.S. and Canada, said,

“When we make our platform better for women, we make it better for everyone… After hearing from women riders and drivers around the world, it was clear: Many want the option to match with other women.”

For riders, the feature appears when booking a ride, with the option to set a default preference. For drivers, women will be able to toggle on a “Women Rider Preference” setting and switch it off at any time if they prefer to drive all passengers.

Will you be using this feature?