Khloé Kardashian Reportedly Distancing Herself From Fashion Brand Good American Amid Rumored Tension w/ Co-Founder Emma Grede

Khloe Kardashian, Emma Grede

Khloé Kardashian Reportedly Distancing Herself From Fashion Brand Good American Amid Rumored Tension w/ Co-Founder Emma Grede

#KhloéKardashian is reportedly taking a back seat when it comes to Good American.

The reality star co-founded the inclusive fashion label with entrepreneur and podcaster #EmmaGrede in 2016, but she has noticeably scaled back from her once hands-on role with the brand. Online chatter has pointed out that Khloé hasn’t prominently promoted Good American on her social platforms, with her last post about the company dating back to 2024. Instead, she appears to be directing her energy toward other ventures.

Confirming Khloé’s shift and clarifying her current position, an insider told Us Weekly, “Khloé is still an investor in #GoodAmerican but she has focused her time and attention on her newest podcast project and her Khloud line which she is hoping to release more new products soon.” The source added, “She is not involved in strategy or operations for Good American but is still an ambassador.”

There is also speculation that tension between Khloé and Emma may be behind the change. According to the insider, their working relationship has “fizzled out.” They continued, “They aren’t close and haven’t been in a while because they don’t work closely together anymore. It’s been like this for the last year.”