Zendaya & Law Roach Launch New On Line Ahead of ‘Euphoria’ Season 3 Return

Zendaya & Law Roach Launch New On Line Ahead of ‘Euphoria’ Season 3 Return
Zendaya and Law Roach are taking their fashion chemistry from the red carpet straight into activewear.
The longtime style duo has reunited with performance brand On for their first full head-to-toe collection, expanding beyond last year’s sneaker collaboration into a lineup of elevated sportswear and lounge pieces. The release includes ribbed tanks, parachute pants and the new Cloudnova Moon running shoe, with the full collection set to hit On’s website April 16.
For the launch, Zendaya also fronts a striking three-minute campaign film written and directed by Spike Jonze. The visual opens with the actress standing alone in a stark white room before dancers in matching white On sets burst into frame, eventually transforming into an illusion-driven sequence where tiny versions of Zendaya and her dance crew are picked up, moved and restyled on screen.
Law even makes an appearance in the film, reaching into the surreal set to style his biggest muse in pieces from their new collection — a fashion-forward twist that gives the rollout a cinematic edge.
In a statement, Zendaya said, “It’s been so much fun to collaborate with Law and the On team on these essentials. We wanted to create pieces that feel versatile and easy to wear — styles that move with you across different moments.” She added that the goal was to make people feel “confident and effortless,” noting that Spike Jonze’s visual world gave the concept “a whole new dimension.”
The fashion drop arrives during an especially packed stretch for the star, landing just ahead of A24’s “The Drama” with Robert Pattinson and the highly anticipated third season of “Euphoria,” making the collection feel like yet another major Zendaya moment.
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