Cardi B’s Grow-Good Beauty Hair Care Line Hours Away From Official Launch After Products Sell Out During Presale

Cardi B

Cardi B’s Grow-Good Beauty Hair Care Line Hours Away From Official Launch After Products Sell Out During Presale

#CardiB’s new hair care line is officially dropping tomorrow!

On April 15, fans will be able to shop Grow-Good Beauty, a six-product lineup designed to help consumers achieve healthy, strong hair. Speaking with PEOPLE, Cardi shared the moment she knew it was time to launch her own brand, saying, “The aha moment when I felt like I needed my own brand [was] when I kept seeing people try … the mask that I keep doing to grow my hair.” She continued, “Everybody [was talking] about [it] working on all of them. I’m like, ‘I need to do it, everybody’s asking me for it, I might as well just go for it.’ It’s like, you know what? Let’s go [on] this hair journey with each other.”

Last month, fans got an early taste of the demand during the presale—and the response was immediate, with products reportedly selling out within an hour. The official launch and restock will now give others a chance to secure items from the budget-friendly line. Speaking on the purpose behind the brand, #Cardi added, “A lot of women, you have a certain type of hair texture, but it’s thin, it breaks, it’s damaged. What’s the point of having a hair texture and your sh*t is damaged? It’s not growing good. So it’s like we’re going to grow that hair good, whatever texture it is, it doesn’t matter.”

Grow-Good Beauty will be available to the public at 12 p.m. EST. #TJBCrew, do you plan on trying these products out?