A$AP Rocky Stars In Rihanna’s New Fenty Skin Campaign: DON’T BE DUMB, USE SPF

A$AP Rocky Stars In Rihanna’s New Fenty Skin Campaign: DON’T BE DUMB, USE SPF

A$AP Rocky is once again putting his support behind Rihanna’s billion-dollar beauty empire.

The rapper is the face of Rihanna’s latest Fenty Skin campaign, appearing in a new ad encouraging fans to wear sunscreen daily. The campaign centers around the cheeky slogan, “DON’T BE DUMB, USE SPF,” with Rocky modeling the brand’s SPF products in a playful, fashion-forward commercial.

The campaign continues the couple’s history of collaborating on Rihanna’s businesses. Over the years, Rocky has appeared in campaigns for Fenty Skin, Fenty Beauty and Savage X Fenty, often using his platform to spotlight her latest launches.