50 Cent Expands His Business Empire w/ ‘Head Crack,’ A New Three-Dice Casino Game Headed To Las Vegas

50 Cent

50 Cent Expands His Business Empire w/ ‘Head Crack,’ A New Three-Dice Casino Game Headed To Las Vegas

50 Cent is taking another gamble on business, and this time, he is putting his name directly on the casino floor.

The rapper and entrepreneur has announced “50 Cent’s Head Crack,” a new three-dice casino game scheduled to make its public debut later this month. The latest venture adds gaming to an already packed business résumé that stretches far beyond music.

50 Cent revealed the project on Instagram on September 17, sharing promotional footage showing players surrounding a craps-style table as three dice were rolled.

“Head Crack” is expected to be formally introduced at the G2E Gaming Expo in Las Vegas on September 29. The game is being promoted under the tagline, “New Game, Bigger Energy.”

And 50 is apparently thinking much bigger than one Vegas showcase.

The G-Unit mogul told followers that he wants to eventually bring the game into casinos, suggesting fans may want to “get your bag ready.”

Specific details surrounding the rules, payouts and exactly how “Head Crack” differs from traditional dice games have not yet been fully revealed. More information is expected once the game makes its official debut.

The casino venture marks yet another expansion of 50 Cent’s growing business empire. Outside of his recording career, Curtis Jackson has built a sizable presence across television, film, liquor, live entertainment and other ventures.

Now, casino gaming could become the next lane in his portfolio.

If the Las Vegas rollout goes according to plan, “Head Crack” may eventually move from an expo attraction to casino tables, giving 50 another opportunity to turn his brand recognition into a new business operation.

Casino lovers, will you be playing 50’s game?