The lawsuit explains that Beats has continuously sold sound transmission products under the federally registered Beats trademarks since being co-founded by rap/hip-hop mogul “Dr. Dre” and music producer Jimmy Iovine in 2006. The suit says that Beats is “well-known throughout the United States and elsewhere as a source of premium quality headphones, earphones, cables and speakers, among other sound transmission products and accessories and audio software”.
They note that everyone from
will.i.am, Lil Wayne, Lady Gaga, Nicki Minaj, David Guetta, Justin Beiber, and P.Diddy have all endorsed different Beats products or have been associated with the brand. Professional athletes from LeBron James to Serena Williams to Cam Newton are often seen using Beats Products while warming up, sitting in locker rooms, and preparing for competition. The Beats brand has also become a favorite among internationally-known celebrities, many of whom have been photographed wearing Beats Products, including Miley Cyrus, Eminem, Chris Rock, 2 Chainz, Zedd, Matt Kemp, Zendaya, Kendrick Lamar, and Ellie Goulding. As a result of solicited celebrity endorsement coupled with the unsolicited popularity of the Beats brand among celebrities and others, the red “b” logo has become iconic, making Beats Products, particularly Beats headphones, a status symbol.
They claim that counterfeiters make over 135 BILLION dollars in online sales and that 1.26 BILLION in counterfeit goods have been seized by the US Government. Further, some of the sites even advertise they are replicas which Beats claims they NEVER authorized.
Dre. Dre & Iovine’s company is seeking an injunction against the counterfeiters and they want the court to award them all the domain names that the knock offs are being sold on, along with damages including profits made or better yet 2 MILLION dollars per use of the Beats trademark without permission. Read the EXCLUSIVE Court Documents!