‘Never ever say never!’ Ava DuVernay On Directing Apple Music Commercial

Ava DuVernay-Apple Music Commercial-the jasmine brand

Ava DuVernay has one lesson she’d like to share with us, never ever say never. Just days after the Oscar-nominated film maker’s Apple Music commercial (starring Kerry Washington, Taraji P. Henson and Mary J. Blige) aired during the Emmys, she posted a sentimental Instagram message about the experience.

She wrote:

Never ever say never. Never say you’ll never direct a commercial. Because one day a legend named Jimmy Iovine invites you to create THREE commercials for Apple Music.


Authored by: TJB Writer