‘Never ever say never!’ Ava DuVernay On Directing Apple Music Commercial
And then he introduces you to a bad-ass black woman executive named @badassboz to oversee the thing. And she trusts you and wants you to do YOUR thing. And then you get to play good music with queens named @kerrywashington @tarajiphenson and @therealmaryjblige while making pretty pictures with a terrific crew via @rsafilms. And then the first spot airs during the #Emmys and people really dig it. And what if you’d said never!? So, the moral of the tale is – never EVER say never. xo
Mary shared her excitement about the commercial, posting the Instagram message below:
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One of my favorite commercials EVER…looking forward to the next two.