Beyonce Invests In Watermelon Water

beyonce-wtrmln wtr-the jasmine brand

Beyonce (34) is investing in a three-year-old startup that sells watermelon water. Just a day after slaying the Met Gala red carpet, she announced an investment in World Waters LLC, which produces a sports drink made with watermelon juice processed at high pressure.

Beyonce

Beyonce

Beyonce’s latest investment, is already being marketing during her Formation World Tour. The beverage is being marketed under the name WTRMLN WTR and will be sold at concert venues throughout the tour and was featured in pop-up stores around the U.S. during the rollout of Ivy Park.

Beyonce said in a statement,

I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.

[Bloomberg]

Follow us: @theJasmineBRAND on Twitter | theJasmineBRAND on Facebook| theJasmineBRANDcom on Instagram

Authored by: Kellie Williams