DeVon Franklin Producing Film About Flaming Hot Cheetos Creator
Fox Searchlight and DeVon Franklin will produce a film called “Flamin’ Hot”. The film surrounds the true story of Richard Montanez, the creator of Flamin’ Hot Cheetos.
The film follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive.
Franklin will produce the project through his Franklin Entertainment shingle. Samuel Rodriguez will executive produce.
Franklin is a Hollywood producer, best-selling author, renowned preacher and motivational speaker. He is best known for the films Miracles from Heaven, Heaven Is for Real, and New York Times best-seller book The Wait, which he co-wrote with wife Meagan Good.