Donald Glover Teams Up W/ Mo’Nique For Hilarious Adidas Ads [VIDEO]
adidas Originals and Donald Glover have officially launch Donald Glover Presents, revealing the a creative relationship that began in September 2018.
Coinciding with the product launch, Donald Glover and adidas premiered a series of short films, starring Glover and actress-comedian Mo’Nique with a cameo by professional skateboarder Na-Kel Smith , produced by Sylvia Zakhary of Mamag Studios with Wolf Taylor and Fam Rothstein of Royalty and Wolf and Rothstein.
The films, written by Sam Jay with Jamal Olori of Royalty, bring to life a story of defiance, subversion, and creative expression. Embracing acts of fate as opportunities for honesty, growth, and understanding, the films show that worn shoes are not merely “dirty”; they are a reflection of one’s personal experiences. The series is directed by Ibra Ake of Royalty, supported by creative consultant, Sing J Lee of Mamag Studios. Check it out below.
Donald Glover Presents reimagines three classic adidas styles, the Nizza , the Continental 80, and the Lacombe, in subtle, tone-on-tone white canvas. With a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections.
All three styles will be available globally on April 26th.
Continental 80 ($100)
“Rich is a concept. With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”