Alicia Keys Criticized After Announcing Skincare Line Based On No-Make-Up Lifestyle

Alicia Keys Criticized After Announcing Skincare Line Based On No-Make-Up Lifestyle

Based on the singer’s flawless no-make-up look, Alicia Keys recently announced that she’s releasing a skincare line in collaboration with the E.L.F. beauty brand. Alicia Keys tweeted:

“Ya’ll have been asking about my skin care routine…”

E.L.F. released this statement on Alicia’s upcoming “lifestyle beauty brand:”

“We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible, but infuses it with an even deeper dimension. As a brand builder, I’m excited and very energized about the opportunities for us to reach new audiences in creative ways and to continue to lead in category innovation.”

Alicia Keys

But no win comes without heckling from competition in the stands. Fans pointed out a tweet from beauty guru James Charles, suspecting it to be a shot at Alicia Keys’ latest endeavor:

Social media quickly came to the defense of the Grammy Award-winning singer.

Alicia Keys is coming out with SKINCARE beauty products not MAKEUP.. idk why these white youtubers with patchy pallets mad ! pic.twitter.com/OXtx8qfvR7

— ?Say Her Name ? Breonna Taylor ? (@rebeccashelbyyy) August 6, 2020

So Alicia Keys is trending because of some white youtubers and social media personalities trying to dictate to her the rules of putting out a make up line? pic.twitter.com/GZ482dj2dY

— Disappointed Cowboys Fan. (@AwesomeBamon) August 6, 2020

James Charles later issued an apology, admitting to the subliminal being about Alicia:

“Yesterday I posted a subtweet about how I thought some celebrities shouldn’t launch makeup lines. It was about @aliciakeys. A few years ago, she announced that she no longer would wear makeup, so I was bothered because many celebrities come into the beauty space as a cash grab without any actual passion and then leave…I’m sorry. It wasn’t my place to gate keep this industry.”

Congratulations, Alicia!

Written by Miata Shanay