NFL & Roc Nation Name Jesse Collins 1st Black Super Bowl Halftime Show Executive Producer

NFL, Roc Nation Names Jesse Collins 1st Black Super Bowl Halftime Show Executive Producer

The NFL is continuously making big moves.  After entering a partnership with Jay Z’s Roc Nation in 2019 as their “live music entertainment strategist,” the two entities have enlisted executive producer Jesse Collins as its first halftime show EP according to reports.

Jesse Collins, a veteran in the entertainment industry, stated

“It is an honor to be part of such an iconic show at such an important time in our history. I am grateful to JAY-Z, [Roc Nation chief operating officer] Desiree Perez, and the entire Roc Nation family and the NFL for granting me this opportunity.”

Throughout the years, NFL halftime shows have been known to be just as entertaining as the game itself, but in the wake of civil unrest and peaceful protests with Colin Kaepernick against racial injustice, many NFL fans were pushing for Black entertainers to perform during halftime.

Roc Nation co-produced its first Super Bowl halftime show in Miami featuring Jennifer Lopez and Shakira, marking the first time two Latinas headlined the biggest sporting event in the United States.

Jay Z praised Collins for being

“one of the only executive producers that speak fluent ‘artist vision’.

He expressed that his

“insight and understanding create both extraordinary shows and true cultural moments.” 


Jesse Collins‘ career spreads far and wide as a Canadian actor turned founder of Jesse Collins Entertainment, a full-service television and film entertainment production company with a variety of shows like BET Honors, The Real Husbands of Hollywood, and The UNCF Evening Under the Stars, to name a few.

How do you feel about Jesse Collins as the first Black Executive Producer of the upcoming NFL halftime show?  Leave your comments below.


Authored by: Robin Ayers