Jay-Z To Launch New Cannabis Business “Monogram”
Jay-Z is officially venturing into the cannabis business. Today (Oct. 23rd) website and Instagram account teases the launch of a brand called Monogram. The site describes it as
“a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best and a humble pursuit to discover what the best truly means.”
Jay-Z has yet to issue an official statement.
As previously reported, last year Jay-Z joined Caliva as Chief Brand Strategist with a multi-year partnership to help out with creative decisions, outreach efforts and strategy.
Reportedly this role will also focus on social justice issues surrounding legalization, such as improving representation and participation of previously incarcerated people who are still being kept out of the legal weed business in large numbers.