Rihanna Is Opening Savage X Fenty Retail Stores In 5 Cities: “We Coming In HOT”

Rihanna Is Opening Savage X Fenty Retail Stores In 5 Cities: “We Coming In HOT”


Rihanna has some exciting news for her fans! It looks like fans will have a whole new way of shopping the singers Savage X Fenty line. On Friday (Jan.7) the 33-year-old singer-turned-business mogul announced that she will be expanding her Savage X Fenty lingerie brand to a retail store. She revealed that she will be opening storefronts in 5 cities: Las Vegas, Los Angeles, Houston, Philadelphia and Washington, DC. Rihanna took to Instagram to share the good news with her fans. She wrote,

“2022, we coming in HOT! we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores! can’t believe it’s actually that time, and I can’t wait for you to have this experience irl…. our very first locations: Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC. watch the @savagexfenty feed for details.”


This will certainly be an exciting experience for fans of the lingerie brand since the only option to shop the popular line was online.  In a press statement, Savage X Fenty shared their excitement,

“On the heels of the brand’s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets.”


The inclusive fashion line has been extremely successful since its 2018 launch. Just last year, Savage X Fenty was valued at a whopping $1 billion. In the last three years Rihanna and this beloved brand has shaken up the fashion industry. With the success of Rhinna’s Savage X Fenty and Fenty Beauty lines, it’s no surprise the pop star was named the wealthiest female musician in the world by Forbes in August. Reportedly, her net worth was an estimated $1.7 billion, largely thanks to her 50% stake in Fenty Beauty, which she launched in 2017.

While exact opening dates have yet to be announced, there’s no doubt that this will be another successful venture for Rihanna!


Congratulations Rihanna! What are your thoughts? Let us know in the comments below!

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Authored by: Monique Nicole