Justin Bieber’s Wife, Hailey Bieber, Is Being Sued For Trademark Infringement Over Her ‘Rhode’ Skincare Line

Hailey Bieber, Justin Bieber

Justin Bieber’s Wife, Hailey Bieber, Is Being Sued For Trademark Infringement Over Her ‘Rhode’ Skincare Line

The skincare girlies are trending for the wrong reasons once again! 

Justin Bieber’s wife, Hailey Bieber, launched her own skincare line called Rhode earlier this month. The company is named after the model’s middle name, Rhode. However, despite Hailey Bieber seemingly being her own inspiration behind her company’s title, she’s now being sued for trademark infringement by an 8-year-old fashion brand of the same name. 

According to reports, the fashion brand’s owners are claiming that Hailey Bieber tried to acquire the trademark from them in 2018. However, when they refused to sell, Hailey continued with launching her own Rhode brand anyway.

A lawyer for the fashion brand said,

“She did this despite knowing of Rhode and its prior rights.”

The attorney continued, 

“It’s an unfortunate circumstance. We, of course, understand that Hailey wants to use her middle name for her brand, but the law on this is clear: you can’t create this kind of brand confusion just because you want to use your name.”

They added,

“What Ms. Bieber is doing is harming a minority co-owned business that two women have painstakingly built into a growing, global brand.”

Hailey Bieber

 In a separate statement, the fashion house co-founders said they were “forced” to file the lawsuit “in order to protect our business.”

“While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products.”

They added,

 “We don’t want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success. Hailey has hard-earned star power and influence. She could choose any brand for her company. We have only the brand that we’ve built.”

The lawsuit states that “the magnitude of Bieber’s following and the virality of her marketing will cause immediate, ongoing and irreparable harm to the Rhode brand.” The Rhode fashion company is asking the court to block Hailey from using the Rhode name to avoid any confusion between their brands.

Hailey isn’t the only skincare guru who’s been in the hot seat over the name of their brand. As previously reported, Kim Kardashian was called out after launching her skincare company that has the same name as Lori Harvey’s skincare brand. 

Kim Kardashian, Lori Harvey

What are your thoughts on this entire situation? Tell us below! 


Authored by: Twila-Amoure McDaniel