Kim Kardashian Collaborates w/ Beats By Dre For Special Edition Beats Fit Pro Neutrals
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Kim Kardashian
Photo Cred: Greg Swales
Kim Kardashian Collaborates w/ Beats By Dre For Special Edition Beats Fit Pro Neutrals
Kim Kardashian has teamed up with Beats By Dre to produce a special-edition range of Beats Fit Pro earbuds!
On Tuesday (Aug. 9), the fashion and beauty mogul announced her latest collaboration with leading audio brand Beats By Dre to design a new special edition for its Beats Fit Pro wireless earbuds. According to reports, this partnership marks Beats’ first custom collaboration to date. This collaboration comes in three neutral tone colors: Moon (light), Dune (medium) and Earth (deep) with their accompanying matching cases in the same smooth, matte shades– a similar style and color scheme of Kim Kardashian’s SKIMS and KKW collections.
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Kim Kardashian
Photo Cred: Greg Swales
Kim Kardashian took to Instagram on Tuesday to share the news with her fans. She captioned her post:
“I’m so excited to share Beats Fit Pro by @beatsbydre will be coming soon in 3 signature neutrals, designed by me! Can’t wait for you to try them out on 8/16″
Per an official press release, Beats x Kim “sits at the intersection of fashion and functionality,” and sees the brand’s signature earbuds outfitted in Kardashian’s signature minimalistic aesthetic.
In a press statement, the SKIMS owner revealed that she actually pitched the idea of the collaboration to Beats after she started having her own personal pairs hand-painted to match her day-to-day neutral wardrobe. Kim explained,
“I wanted to break away from the idea that headphones have to be colorful to make a statement. This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
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Kim Kardashian
Eddy Cue– Apple’s senior vice president of Services– had this to say:
“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones..We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”
Dr Dre’s Beats brand originally shot to fame for its bass-heavy earphones back in 2008 before it was bought by Apple back in 2014.
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Dr. Dre
You can shop the Beats x Kim collaboration starting Tuesday, August 16, online at apple.com/kim and in stores starting Wednesday, August 17. The special edition Beats Fit Pro earbuds are prices at $199.99
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