Swizz Beatz Defends Kanye West Amid Ongoing Feud w/ Adidas: ‘This man created this groundbreaking innovation and it should be respected’
It looks like Swizz Beatz is standing in solidarity with his friend Kanye West and is calling out Adidas!
Last month, Kanye West began publicly insulting adidas and accused the company of starting Yeezy Day without his approval and copying his designs. In an Instagram post, he wrote at the time:
“adidas made up the Yeezy Day idea without my approval then went and brought back older styles without my approval picked colors and named them without my approval went and hired people that worked for me without my approval stole my colorways without my approval stole my styles and material approached without my approval and hired a GM of Yeezy without my approval.”
Despite his controversial posts and confrontational delivery, his friend Swizz Beatz is stepping in and defending the Chicago rapper. On Monday night (Sept. 5) the mega producer took to Instagram to post a photo of a pair of black and orange bootleg Yeezys with a red “X” through it. Swizz wrote in the caption:
“I usually mind my business but this is DEAD WRONG! If we let them do this to @kanyewest it will happen to us also! This man created this groundbreaking innovation and it should be respected as a creative !..YE is only asking for his work to be respected and not stolen that’s not crazy to me !! We not buying these !!!!!!!!!!!! @adidas you’re supposed to be original do the correct thing please !!!”
Kanye then re-shared Swizz Beatz’s post and wrote in the caption:
Kanye West’s social media rants against Adidas went up a notch last week when the “Flashing Lights” rapper declared adidas CEO Kasper Rørsted “dead at 60” using one of his fake news paper mockups. On September 3, he went after the company’s Senior Vice President/General Manager Daniel Cherry III. He captioned the post,
“Hi my name is DC I was hired by the recently deceased Kasper without YE’s knowledge to run the most culturally influential brand in the world. I got ideas Starting with this hat They gave me the job over Mark Minor because they love my hat idea Damn I miss Kasper.”
The following day, Ye got in trouble with Instagram for making negative comments about several members of the adidas board alongside their headshots. After they were removed, he re-posted their photos with sarcastic captions such as “good vibes,” “sure is positive,” and “peace.”
Hopefully Kanye West and Adidas can reach an agreement soon!