Ed Reed Will No Longer Be Head Coach At Bethune-Cookman After Bashing University’s Cleanliness Online: They Do Not Want Me Here Because I Tell The Truth

Ed Reed Will No Longer Be Head Coach At Bethune-Cookman After Bashing University’s Cleanliness Online: They Do Not Want Me Here Because I Tell The Truth

NFL champion Ed Reed recently delivered a heartfelt goodbye to the students at Bethune-Cookman.

Following a controversial social media rant discussing ongoing cleanliness and facility issues at the school, Ed Reed claims the HBCU no longer wishes to continue their partnership.

Reed took to Twitter, releasing a statement that, in part, read:

“After weeks of negotiations I’ve been informed that the University won’t be ratifying my contract and won’t make good on the agreement we had in principle, which had provisions and resources best needed to support the student athletes.”

Ed Reed

The statement continued:

“I was committed to coaching and cultivating a relationship with the University, Players, Community and the Fans. It’s extremely disappointing this won’t be happening,”

The Super Bowl champ also released footage from the moment he broke the news to the university’s football players. In a passionate speech, Reed explained he didn’t choose to walk away, seemingly insinuating he’s being forced out. During the announcement he stated:

“We’ve been around here trying to change things…My vision for change, probably moving too fast for a lot of people. I’m not withdrawing my name, as they said. They don’t want me here. They do not want me here because I tell the truth.”

Late in his speech, he added:

“No I don’t want to leave…But there are some corrupt people in this world, some evil people that don’t care about kids like I do…I ain’t withdrawing my name…they got all kinds of stuff going on round here. Hoarding these buildings, putting nothing but trash in them,”

Back in December of last year, Bethune-Cookman announced that the university “entered an agreement in principle” for Reed to become their 16th head coach. Reportedly, the Florida-based institution hoped to have similar success to fellow HBCU Jackson State University, who won back-to-back SWAC championships after bringing on Deion “Primetime” Sanders as head coach. However, as you may recall, after ongoing reports of internal struggles, Sanders announced he will be taking his coaching talent to Colorado this upcoming season.

Coach Prime appeared to have been on a FaceTime with Reed while he spoke to Bethune-Cookman’s athletes. Offering advice on “letting go” even when you may not want to, Sanders stated:

“I know you do not want to leave those kids…Sometimes in life, you got to walk away.”


Initially, many were excited by an impassioned Reed joining the hopeful HBCU. Things seemed to have taken a turn for the worse though after Reed stepped foot onto the campus, and alleged he was met with an unkept office and dirty facilities. The former Miami Dolphin aired out his frustrations in a curse-word-filled rant on social media, landing him in hot water with the school.

Speaking on their decision not to move forward on Reed’s contract, Bethune-Cookman released a statement that, in part, read:

“While we appreciate the initial interest in our football program displayed by Mr. Reed during the course of recent weeks, we are also mindful of the qualities and attributes that must be exhibited by our institutional personnel during what have been uniquely challenging times for our campus as we recover from the impact of two hurricanes during this past fall semester,”

At this time there is no word on who Bethune-Cookman may pursue next to help their former championship-winning team.


Do you think Bethune-Cookman will regret not moving forward with Ed Reed? Let us know in the comments!

Authored by: Kay Johnson