Snoop Dogg Steps Down From Coffee Company Shortly After Business Partner Has Alleged Issues w/ Executive Committee

October 10, 2023 by Ariel Whitely in Music with 0 Comments

Snoop Dogg

Snoop Dogg Steps Down From Coffee Company Shortly After Business Partner Has Alleged Issues w/ Executive Committee

Snoop Dogg is reportedly out of the coffee business.

Rapper Snoop Dogg, real name Calvin Broadus Jr., has stepped away from his coffee brand that was launched earlier this year. As previously reported, the 51-year-old entered the coffee space with his premium coffee brand INDOxyz. He launched the brand with Indonesian coffee entrepreneur Michael Riady.

Snoop Dogg

Snoop Dogg previously wrote about the launch,

“@indo.xyz offering tha best tasting Indonesian coffee created by me and my partner @michaelriady. It’s time to change the game. The coffee space will never be the same.”

However, reports claim Snoop recently cut ties with the brand after the company’s president, Elbert Song, informed the board of alleged issues with Michael Riady’s management. Allegedly, things went south just two months after the company launched. Snoop’s legal team reportedly investigated the matter and the “Drop It Like It’s Hot” rapper left shortly after.

A source said,

“It took 16 days to do their investigation… Snoop and his team left the company, dropping all ownership and stake in the company… and they did not offer a reason.”

Snoop Dogg

In addition to Snoop, Elbert Song has also exited the company. Song shared,

“Working with Snoop and his incredible team on the launch of Indo was an amazing experience. I’m disappointed to see that journey end, but am excited to support a new venture, Flowin Coffee with female founder Tamie Tran.”

While the musician has not addressed his departure publicly, businessman Michael Riady claimed their venture came to an end because of their disagreement over marketing music, according to reports.

A source said,

“He’s been saying Snoop left because they disagreed on music for marketing.”

Due to Snoop being the face of the brand, it is not known if Riady — who is the grandson of billionaire magnate Mochtar Riady — will continue to operate things without him.