Snoop Dogg Launches His Own Coffee Brand

Snoop Dogg

Snoop Dogg Launches His Own Coffee Brand

Snoop Dogg has added yet another business to his résumé!

On Tuesday (Mar. 7) the “Drop IT Like It’s Hot” rapper shared with his almost 80 million Instagram followers that he has officially entered the coffee business. His premium coffee brand, named INDO.xyz, is a joint venture with Indonesian coffee entrepreneur Michael Riady. Snoop Dogg, 51, captioned the first video post announcing the exciting news,

“@indo.xyz my new premium coffee company. Created 4 n inspired by all tha entrepreneurs, dreamers, risk takers & innovators out there. It’s time to change tha game INDO is for owners #FuelTheDream”

In another post he shared,

“@indo.xyz offering tha best tasting Indonesian coffee created by me and my partner @michaelriady. It’s time to change the game. The coffee space will never be the same.”

Snoop Dogg, real name Calvin Broadus Jr., is no stranger to the business world and entrepreneurship. As you may recall, he has a cereal brand with rapper Master P called Snoop Loopz. Earlier this year, the men revealed they were being pressured by larger cereal companies to change the name of their brand over possible confusion it may bring consumers. Master P shared at the time,

“They try to take us off the shelves, they want to ban us. When you look at these big companies and all these big old brands, they just ain’t used to seeing African-American owners of cereals. This been happening for over a hundred years; we’re just trying to add some diversity into the stores.”

Snoop Dogg – who acquired Death Row Records last February – is also an actor. He has many screen credits under his belt and will be adding another one soon! He’s set to star in “The UnderDoggs,” an upcoming film that will be produced By Kenya Barris.

Will you be trying out Snoop Dogg’s coffee? Tell us in the comments below!