Tiger Woods & Nike Announce End Of 27-year Partnership

January 8, 2024 by Twila-Amoure McDaniel in Sports with 0 Comments

Tiger Woods

Tiger Woods & Nike Announce End Of 27-year Partnership

Nike is no longer the chosen gear for famed golfer Tiger Woods.

Today (Jan. 8) the 48-year-old professional athlete shocked many by announcing he and the apparel corporation have decided to go their separate ways after a 27-year partnership. In a statement shared online, Tiger Woods wrote,

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way. People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA!”

Reportedly, Tiger Woods’ deal with Nike, which he signed when he was 20, earned him around $500 million. At this time it’s unclear why exactly Woods and Nike have decided to end their partnership but the news follows reports that the company plans to cut $2 billion in costs over the next three years.

Nike released a statement thanking Woods for his time as a partner.

“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful.”