Crumbl Cookies Reportedly Explores $2 Billion Sale

Crumbl Cookies Reportedly Explores $2 Billion Sale

The owners of #Crumbl, the popular cookie franchise, are exploring a potential sale. The deal could value the company at nearly $2 billion, including debt, according to sources familiar with the matter.
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The Lindon, Utah-based bakery chain is working with investment bank North Point on the sale process. This move could attract interest from private equity firms, the sources said, requesting anonymity due to the confidential nature of the discussions.
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The owners are aiming for a business valuation of more than 10 times its annual earnings before interest, taxes, depreciation, and amortization, which are estimated at nearly $150 million, the sources added. This report was provided by Reuters.

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Authored by: Hannah Hayes