Kim Kardashian’s SKIMS Inks Rare Partnership Deal With Nike

Kim Kardashian

Kim Kardashian’s SKIMS Inks Rare Partnership Deal With Nike

Billionaire business mogul Kim Kardashian just announced an exciting new partnership with Nike!

Earlier today, Feb. 18, Kardashian and Nike simultaneously revealed the launch of their upcoming women’s fitness line, NikeSKIMS, set to debut in the U.S. this spring. The collection will be available online and at select retail locations, with a global rollout planned for 2026.

 

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This collaboration marks the first time Nike has partnered with an existing business to create a new product.

Kardashian shared the news on Instagram, posting an image of the NikeSKIMS logo along with the caption:

“Introducing NikeSKIMS: A new brand coming this spring for the body-obsessed. Designed to sculpt. Engineered to perform.”

A joint press release described the line as one that:

“will disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes.”

As of now, no images, pricing, or financial details have been disclosed. However, industry insiders predict that the success of Kardashian’s shapewear brand SKIMS — last valued at $4 billion — will give Nike a competitive edge in the activewear space against popular brands like Lululemon and Alo.

Are you excited for the NikeSKIMS collection? Let us know in the comments!