Kanye West Creatively Co-Directs 1st PornHub Awards

Kanye West

PornHub Brings On Kanye West As Co-Creative Director For Their Inaugural PornHub Awards

Kanye West is expanding his directors portfolio. The Chicago rapper was recently tapped by mega adult website, PornHub to be the creative director of the their inaugural PornHub Awards. The ceremony which took place Thursday evening, in Los Angeles at the Belasco Theatre, featured a futuristic theme with a specific aim at “alien sex toys.” Aside from the Yeezy brand providing wardrobe and makeup for the award show’s presenters, West also collaborated with long time business partner Willo Perron, who offered assistance in lighting and production design. The show featured performances by Teyana Taylor, Kanye West, Young M.A, Blackbear, and Dana Dentata.

The shoe designer also designed merchandise for the show. He previewed the merchandise that is readily available for purchase via his website WeGotLove.com.

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— KANYE WEST (@kanyewest) September 7, 2018

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— KANYE WEST (@kanyewest) September 7, 2018

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— KANYE WEST (@kanyewest) September 7, 2018

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— KANYE WEST (@kanyewest) September 7, 2018

The artist also used the Pornhub platform to premiere his joint single with Lil’ Pump titled “I Love It.” Before being asked to be the creative director, West has previously shared how he enjoys Pornhub. In his sit down with Jimmy Kimmel, he was asked if having daughters have influenced him to have a different outlook on women. He replied,

“Nah, I still look at Pornhub.”

Upon his confession, West was offered a lifetime membership of Pornhub’s premium content circuit.

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