LeBron James’ Son, Bronny, Signs NIL Deal w/ Nike: For As Long As I Can Remember, Nike’s Been A Part Of My Family

Bronny James & LeBron James

LeBron James’ Son, Bronny, Signs NIL Deal w/ Nike: For As Long As I Can Remember, Nike’s Been A Part Of My Family

Bronny James continues to ‘just do it!’

LeBron James, Bronny James

 LeBron James’ son, Bronny James, signed a deal with Nike. Today (Oct. 10) Nike announced that they signed Bronny James to a name, image, and likeness deal (NIL). While speaking on the exciting news, the 18-year-old said:

“For as long as I can remember, Nike’s been a part of my family.” 

The Ohio native added: 

“Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me.”

Bronny James, Bryce James

Along with Bronny signing to Nike, the mega-company also signed fellow student-athletes Caitlin Clark, Haley Jones, DJ Wagner, and JuJu Watkins. Reports state that Bronny has represented Nike throughout his high school career at Sierra Canyon.

We’re excited to announce the newest student athletes to join our Nike family: Caitlin Clark, Bronny James, Haley Jones, DJ Wagner and Juju Watkins.

Hit that ?? to show them some love and welcome them to the Nike Basketball fam. pic.twitter.com/xIPZN2raOS

— Nike Basketball (@nikebasketball) October 10, 2022

As you may already know, his father LeBron James signed with Nike back in 2003 before his NBA career took off, inking a lifetime deal with the brand in 2015 worth $1 billion. 

Lebron James

What are your thoughts on Bronny James signing a deal with Nike? Share it with us in the comments below.

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