Cosmetic Beef & Lawsuits :: Introducing Evelyn Lozada & Keyshia Dior
According to Baller Alert, there is a #CosmeticThugLife battle going down between Basketball Wives Miami’s Evelyn Lozada, model/video vixen, Keyshia Dior and a lawsuit. I’m not much of a cosmetics girl, so this whole story is WAY beyond me. The site shares that, after Evelyn signed her 6 figure contract as the new face of Secret Kisses, Keyshia Dior fans got a little pissy, claiming that Evelyn stole the idea from Keyshia Dior. What’s more is that Keyshia is being sued by Secret Kisses for breach of contract, theft and slander. Here’s a break-down of Dior’s involvement in Secret Kisses:
- Around August 2010 Ronell “Gates” Levatte (Secret Kisses) and Keyshia Dior entered into a joint venture agreement to combine efforts and promote, exploit and expand a lipstick line known as “Secret Kisses”. They were to attend certain events, make appearances, and operate an online boutique for the sale of the lipstick products. Gates owned 51% of the company and Dior 49%.
- Each party also agreed that Gates would provide the costs for marketing expenses, manufacturing and all other costs of the business operation.
- In early 2011 Keyshia began engaging in direct competition with Secret Kisses by establishing a lipstick line and internet boutique known as “Ka’Oir” although she still had contractual agreements and legal obligations with Secret Kisses.
- Secret Kisses alleges that in March 2011 Keyshia Dior stole, took and converted to her own use and benefit $7,400.
There’s way more to this story, peep the rest here.