This week, H&M celebrated the opening of its new flagship store in New York City. 1,500 shoppers and music fans gathered at the new store at One Herald Square to be the first to shop the new collection and hear Academy Award, Golden Globe and Grammy winner John Legend perform. Twenty customers in line were also chosen for meet-and-greets with the iconic singer.
Guests who attended the event had the opportunity to be the first to view the location’s custom illuminated store front that wraps around 33rd Street, 34th Street and 6th Avenue and 63,000 square feet interior. Additional features include a special shoe department for ladies and men, H&M Home Collection department, a custom-designed 35 ft. modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30 ft. high atrium on the second level.
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