Russell Simmons Pimps Twitter For Charity

Entrepreneur extraordinaire, Russell Simmons, is utilizing twitter to give back—literally.

Starting today (December 10) @ 10 a.m., when people tweet #RunningRussell, Oxygen, which airs Running Russell Simmons, will donate to Simmons’ organization, The Rush Philanthropic Arts Foundation. Founded in 1995, the foundation is dedicated to providing disadvantaged urban youth with significant arts exposure and access to the arts, and to offering exhibition opportunities for underrepresented artists and artists of color.

Tuesday’s finale episode of Running Russell Simmons will also feature the foundation.

Spotted @ iVillage