Halle Berry, Mary J. Blige, Trey Songz & Others Attend Fifi Awards

The 2011 FiFi Awards took place in New York City at the Tent at Lincoln Center. Each year, The Fragrance Foundation celebrates the “FiFi,” the “Oscars” of the fragrance world. The awards are given to outstanding fragrances, 15 or more years old, which have been chosen by the industry to have the distinction of being inducted into The “FiFi” Fragrance Hall of Fame. The award has become an icon for the global fragrance industry. Mary J. Blige’s ‘My Life’ scent was named the ‘Fragrance of the Year in the Direct to Consumer’ category as well as the ‘Sales Breakthrough Winner’ at the annual awards celebration. Peep the pix.