At least for ‘Ye, long gone are the days of debuting new music on networks like MTV or radio stations in huge markets. Kanye West, who continues to push all envelopes including music, released his latest song ‘New Slaves’. Instead of using the above mentioned mediums, he projected the visuals and new song on a number of buildings across the country.
In fact, the song was shown on 66 buildings, in places like Toronto, New York (the Meatpacking District, Brooklyn, etc.), Sydney and Paris to name a few.
Mr. West begins the track by rhyming about traditional racism, along with folks’ addiction and obsession with materialism:
My mama was raised in an era when/Clean water was only served to the fairer skin
Doing clothes you would have thought I had help/But they wouldn’t be satisfied unless I picked the cotton myself
You see its broke n—a racism/That’s that don’t touch anything in the store
And there’s rich n—a racism/That’s that come here please buy more
What you want a Bentley, fur coat and diamond chain?/All you blacks want all the same things
Used to only be n—as /Now everybody play me
Spending everything on that Alexander Wang/New Slaves
Check out the video below: