Kanye West Presents Adidas Collection During NYFW + Beyonce, Jay Z, Cassie, Diddy, Russell Simmons, Rihanna Attend [Photos]

Reportedly the track featuring Sia and Vic Mensa is also the first song on his upcoming album.

Kanye West x Adidas Originals presentation in NYC | February 12, 2015

A photo posted by KIMYE (@kk_kimye) on Feb 12, 2015 at 4:43pm PST

Celebrity guests included: his wife Kim Kardashian and Baby North West, designer Alexander Wang, Kendall Jenner, Khloe Kardashian, Sean ‘Diddy’ Combs and his girlfriend Cassie, Beyonce and Jay Z, Justin Bieber, Russell Simmons, Anna Wintour, Rihanna, Big Sean and others.  

Earlier this week, he dropped subtle hints about his NYFW presentation, telling Ryan Seacrest in an interview:

We’re going to show this presentation, but we’re not only going to show this presentation to buyers and press the way they do in fashion shows, we’re gonna show the presentation 10 times over the next two days. If you’re a family in Brooklyn, you can come and bring your kids and just check it out. But wait a second, not just Brooklyn, we’re going to stream the presentation to 40 locations across the globe—Johannesburg, Melbourne, Sydney, London, Atlanta, Chicago. So, say if you’re in Atlanta, and you’re a fresh kid, and you wore the Margielas ’cause you saw me up there on the ‘Yeezus’ tour with them, and your girl is fresh and she got some Alaïa shoes off of eBay because she saw Kim wear them at fashion week, and you’re doing your thing and everything and you find out ‘Ye’s got this fashion show that you go to a theater to see at 4 o’clock, to see, you’re going to go see that. You’re going to want to feel that energy there, and I want everybody. This isn’t about elitism, this isn’t about separatism. This is about as many people being involved with this vision as possible.

[SEE MORE PHOTOS & FOOTAGE OF YE’S PRESENTATION ON THE NEXT PAGE.]

 

A video posted by ???? ?????? ??? ?????? (@kimyeisinthebuilding) on Feb 12, 2015 at 2:14pm PST

A video posted by ???? ?????? ??? ?????? (@kimyeisinthebuilding) on Feb 12, 2015 at 2:08pm PST

The Yeezy Boost goes on limited sale this Saturday (Feb. 14), and Ye is scheduled to perform in New York later on Thursday night.

 

YEEZY X ADIDAS #NYFW ????

 

A photo posted by # Kimberly Kardashian West (@teamkimye) on Feb 12, 2015 at 3:53pm PST

Backstage at the Yeezy show!!!!! So proud of my baby!!!! This is happening right now!!!! He has worked so hard on this collection!!! Adidas x Yeezy!!!! Kylie x Kim x Kanye x Anna

A photo posted by Kim Kardashian West (@kimkardashian) on Feb 12, 2015 at 4:40pm PST

A photo posted by KIMYE (@kk_kimye) on Feb 12, 2015 at 5:09pm PST

–JessicaJ

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