LeBron James Massive Nike Deal Is Largest Single-Athlete Guarantee in Company History

LeBron James Nike Deal-the jasmine brand

LeBron James just landed himself a massive deal. Reportedly, the Cleveland Cavaliers star has signed a lifetime Nike deal. A source tells ESPN that the negotiations are the largest single-athlete guarantee in company history. Nike confirmed the news in a statement saying:

We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders. We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.

lebron james-wife savannah-celebrate nba finals-the jasmine brand

The amount Nike paid has not and will be released, but it is believed to be the first lifetime deal in the shoe and apparel company’s 44-year history.


Authored by: Kellie Williams