LeBron James Massive Nike Deal Is Largest Single-Athlete Guarantee in Company History

James told reporters at Monday’s practice:

I’m very humble, man. It’s been an unbelievable time for myself and my family, and I’m just grateful that Nike and [Nike founder] Phil Knight and everyone over there just believed in a skinny-old, skinny 18-year-old kid from Akron, Ohio, and I’m happy to be a part of such a great company.

James added:

It meant a lot to me even when I signed my first deal just to be with Nike, and it means even more that they’ve given me this. It’s like I said, very humbling and grateful, and I’m going to continue to do my job and represent the brand the best way I can, like I know how. Hopefully, people see that.

James’ business partner, Maverick Carter, stated:

LeBron and I have been in love and obsessed with Nike since we were kids. Having built a totally innovative global business with them has truly been a dream come true. We are so excited to be taking the business to an entirely new level. For LeBron, he’s thrilled to know he’s a Nike guy for life.

[ESPN]

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