Instagram Users Will Now Be Able to Upload Hour Long Videos W/ New Feature IGTV
Instagram has just launched a new feature called IGTV. The feature allows users to develop and create content that is in the form of a video and the length of the video can be up to an hour long. The videos are frameworked to be displayed in vertical/long form much like many user’s cell phones (Android and iOS). Instagram users will be able to access the new feature from the original Instagram app or by downloading the separate IGTV app.
Aside from the aforementioned features, the app will carry similar aspects like a television in your home. Such as, when you open the app, video content will automatically be playing. You will be able to swipe up to scan for different videos where users will be able to decipher between “For You,” “Following,” “Popular,” and “Continue Watching.” Much like videos on Instagram, users will also be able to like, comment and send videos to friends via direct messaging.
Another aspect is creators will be considered the channels. Instagram, the app, encourages that any of its users can be creators. When you follow someone on Instagram, their channel will be available for you to watch immediately. Users will be able to upload hour long videos from their phone or computer.
From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.
The social media platform broke the news Wednesday in San Francisco at a conference held for the creators who will initially be apart of IGTV community.