Kim Kardashian Wins $2.7 Million Lawsuit Against Missguided Fashion Company
She was awarded $2.7 million in damages. Missguided was accused of repeatedly using her name and likeness on social media media to promote the sale of their clothing. According to the courts, the company used Kim’s photos, to make it seem to consumers she’s associated with the brand.
Missguided USA never responded to her lawsuit, so the court awarded Kim a default judgment.
As previously reported, Kim filed the suit against the company in February. In a message through her attorney Michael Kump, she explained the basis of her lawsuit:
“Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts. Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing.”
Kump continued, adding that another issue Kardashian West has with Missguided is that the company continues to post photos of her on the company Instagram page and tag her in posts, leading many to falsely believe that she is affiliated with the brand.
The message continued, stating:
“Recently, for example, after Kardashian posted a photo on Instagram of a dress that was made for her Missguided quickly responded with its own Instagram post boasting that it would be ripping off the design within ‘a few days.'” Missguided purposefully inserted Kardashian’s Instagram username (@kimkardashian) into its post to capitalize on her celebrity status and social media following in promoting the sale of its upcoming product. Missguided’s U.S. website has included entire pages that are devoted solely to the sale of clothing inspired by Kardashian, and on which Kardashian’s name and likeness are prominently used without her permission to promote the products.”
Kardashian West sued for violation of her right of publicity and trademark infringement, among other claims, and is seeking at least $10 million in damages and an injunction barring Missguided from using her name, image and likeness.
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