Steve Harvey & Anthem Sports Buy Majority Stake In AXS TV From Mark Cuban
We see you Steve Harvey! When one door closes for him, another one opens. While he no longer hosts his own his daytime talk show, he’s still out here securing his bag.
According to new reports, Harvey, who is now the financial and creative partner on Anthem Sports & Entertainment’s board of directors, has taken part in the purchase of majority stock for Mark Cuban’s AXS TV and HDNet Movies. Cuban started HDNet in 2001, and relaunched as AXS TV in 2012 with support from AEG and Ryan Seacrest Media.
Anthem was launched in 2011 and runs several digital channels in the U.S. and Canada. Those channels focus on sports like hunting, boxing, wrestling, and fishing.
Moving forward, Anthem will control the operation aspect of both channels, while Cuban and AEG Global Partnerships will stay on board as equity partners. AEG Global Partnership’s advertising and sponsorship sales departments will also work together with Anthem’s sales unit to help support the channels.
“My team and I see great opportunity in Anthem. They have incredible shows, experiential entertainment, and a huge reach. We look forward to collaborating with Anthem on content development that will surprise and delight this newly expanded audience.”
“Anthem’s combination of targeted brands, enthusiastic audiences, operational expertise, international footprint and vision makes them an ideal partner to take AXS TV and HDNet Movies to their next levels. Given Anthem’s portfolio of premium content and complementary programming networks, we could not ask for a better home, and we are looking forward to the results we will collectively generate for this new partnership.”
Anthem CEO Leonard Asper also expressed similar sentiments.
“We are very excited to add these two successful channels to our portfolio. Anthem was founded with a mission to deliver compelling, targeted content and experiences to passionate fans globally on the platform of their choice. The music, sports and entertainment communities served by these channels are a natural extension and perfect complement to our existing properties. The addition of AXS TV and HDNet Movies will allow for increased content ownership, digital expansion and even more compelling programming for consumers and our distribution partners.”
What do you think about Steve Harvey’s partnership? Tell us in the comments!