Michael Jordan’s ‘The Last Dance’ Series Premiere Is ESPN’s Most-Viewed Docu w/ More Than 6 Million Viewers
Michael Jordan – ‘The Last Dance’ Series Premiere Is ESPN’s Most-Viewed Documentary w/ More Than 6 Million Viewers
The numbers for the ESPN documentary “The Last Dance,” have officially been released, and it’s record-breaking. The first two episodes of the 10-part documentary series aired Sunday (April 19). Just 48 hours later, the series, which centered around Michael Jordan’s last year with the Chicago Bulls’, averaged 6.1 million viewers for episodes 1 and 2 across ESPN & ESPN2 from 9-11 p.m. ET, making it the most-viewed documentary in ESPN history.
According to reports, the premiere episodes rank as the two most-viewed original content on ESPN Networks since 2004, surpassing the 2012 film “You Don’t Know Bo” (3.6 million). The series reached the No. 1 trending topic on Twitter and the top searched topic on Google in the United States on the night of its premiere. In addition, the West Coast Prime re-aired at 12 a.m. ET and averaged an additional 794,000 viewers, of which 414,000 were in the 18-49 demo. Episode 1 averaged 903,000 viewers and episode 2 averaged 685,000 viewers.
Following the premiere of the documentary, actress Gabrielle Union took to her Twitter to share how uncomfortable she felt in the aftermath of the epic ESPN documentary.
Gabrielle Union took issue with the Chicago front office’s refusal to reward Scottie Pippen in the last year of his deal, which ranked the widely underpaid player sixth-highest paid on the Bulls roster. She wrote,
“I don’t think I’m gonna be able to sleep tonight thinking about Scottie’s terrible contract.”
“I always pay attention to what the 1st offer comes in at. Yes, I know it’s a negotiation, but that 1st offer tells you A LOT about how they think about you. Even when you get to a deal that’s reasonable, HOW one negotiates says a lot. Pay attention.
Did you tune in to The Last Dance? Tell us your favorite part in the comments!