Being Black is your activism.
Black excellence is a form of protest. Black joy is your right.
“Black Parade” benefits BeyGOOD’s Black Business Impact Fund,
administered by the National Urban League,
to support Black-owned small businesses in need.
Beyonce Drops Surprise Single ‘Black Parade’, Proceeds To Benefit Small Black-Owned Businesses
Multi-talented and Grammy award-winning performer Beyonce released a surprise song entitled Black Parade on Juneteenth (June 19th)! The vocalist’s release date of the song is significant as Juneteenth commemorates the day in 1865 when enslaved African-Americans were made aware of their freedom from bondage through the Emancipation Proclamation. Juneteenth originated in the state of Texas where Beyonce was born and raised and is now celebrated annually throughout the United States.
The lyrics of the powerful song are heavy with pride in being a Black American and reference the protests that have spanned across America in wake of the police-involved deaths of George Floyd and Breonna Taylor. Beyonce posted a simple black poster along with a short clip of the very beginning of the song to her official Instagram and captioned it:
Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power.
“BLACK PARADE” celebrates you, your voice and your joy and will benefit Black-owned small businesses. Click the link in my bio to learn more.
The black-owned small businesses Beyonce references in the post are a large list of companies that will directly benefit from the streams of Black Parade. The companies listed on the Black Parade Route page on her official website are organized into an extensive directory with a wide variety of services, including restaurants and bars, health and wellness, and arts and design. The following message was posted to the page, indicating Beyonce‘s continued support of black businesses through her non-profit BeyGOOD as well as her encouragement of her fans to do the same:
Bey’s Black Parade is available on all streaming platforms and can be listened to below. Please be advised that the song does contain explicit language.
What are your thoughts about Beyonce’s latest song “Black Parade” and her support of black businesses? Tell us in the comments!